Book Review: Empire of Things

Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
Frank Trentmann
Sociology, economics

At the end of Empire of Things you'll find 107 pages of densely-packed, small-print end notes. You'll also find an apologetic note from the author:

. . . these are only the tip of the research iceberg on which this book rests. Readers who wish to delve deeper . . .can browse my 260-page working bibliography at: http://www.bbk.ac.uk/frank-trentmann/empire-of-things/.

This, mind you, after 692 pages of text. These aren't light, fluffy pages, either. It's like you're walking into Dr. Trentmann's Famous Museum of Consumer Facts. Imagine a long room, lined with glass cases, each of which is crammed with exhibits, and where each exhibit has an explanatory plaque which you're expected to read. A semi-random trawl through the book's first half furnishes some examples. Page 175:

In 1800, Paris and London made do with a few thousand oil lamps . . . By 1867 . . . Paris was lit by around 20,0000 gas lamps. By 1907, it had 54,000; London had as many as 77,000 lights . . . each burnt 140 litres of gas a night. When the First World War broke out in 1914, Paris was seventy times brighter than during the 1848 revolution.

Page 212:

A typical local Varieté cinema in 1904 showed moving pictures to around 70,000 viewers a week . . . Lexington, Kentucky had two cinemas for its 25,000 inhabitants . . . By 1914, Britain had 3,800 cinemas. London alone had almost five hundred, with seating for 400,000, more than five times that in music halls . . . 250,000 Londoners went to the cinema, every day. In New York City, the weekly attendance was closer to a million . . .

Page 239:

. . . a factory worker typically earned $590 in 1890 . . . almost a million new homes were constructed in 1925 alone . . . In New York and Philadelphia, 87 per cent and 61 per cent were renting in 1920. In 1930, this was down to 80 per cent and 42 per cent.

Page 326-327:

. . . in the early 1960s, public expenditure was 36 per cent of GDP in France (33 per cent in the UK; 35 per cent in West Germany); by the late 1970s it had reached 46 per cent in all three . . . In the USSR, consumer durables grew at a rate of 8 per cent a year . . . the Hungarian government promised its people 610,000 TVs, 600,000 washing machines and 128,000 fridges within the next three years . . .

It's not that the facts aren't interesting; they are. It's not that Empire of Things is badly written, either, although someone should let Frank Trentmann know that it's no longer a flogging offense to use a contraction now and then. It's just that there's so . . . damn . . . much of it. Even the most dedicated reader isn't going to retain more than a tiny fraction of this information. Empire of Things would have been so much more memorable if it had only concentrated on telling a story. (The second half, which is organized by concept rather than chronologically, is a bit better than the first.) But if there's a theme running through the book, it's one that only really becomes clear in the final 20 pages or so. The book is intriguing in spots, and enlightening in spots, but as a whole it's something of a blur.